Your CPA is an average calculated by adding the cost of the total number of leads it takes until you reach one conversion. For example, if your leads cost $20 each and you convert 1 out of every 10 leads, your CPA is $200. As long as you make more than $200 in profit per conversion, you have a positive return-on-investment (ROI). manyUP can lower your CPA.

Offset your CPA quickly by using the manyUP Dynamic Needs Analysis (DNA) engine. This patent-pending technology will allow you to get money back for just about every lead you contact. You can turn the cost of doing business into a profit stream with minimal effort.

Use the manyUP Intelligent Routing engine to distribute each lead to the agent best suited to convert the lead into a customer. By increasing your conversion rate you will lower your CPA.

Better management of leads through the manyUP Lead Management System or a similar product will help you prevent wasting time on leads that arent going to close. A good LMS will let you focus and spend time on those that will close. Some prospects have a longer sales cycle, and nurturing through follow-up is essential to convert them.