DNA Lead

You're a lead buyer that buys 10 leads at $20 per lead for a total cost of $200. You work the leads and close 1 deal which is a 10% conversion rate - not too shabby! 4 of the leads couldn't be reached and the other 5 leads did not close - maybe they couldn't afford your product or service or maybe they didn't qualify. While you may try to remarket to those leads in the future, you probably just consider them the cost of doing business. In this case, $180 is wasted on leads that did not close.

With the DNA Engine and the manyUP platform, things are much different. Let's say you buy those same 10 leads at $20 per lead, spending the same $200. You work the leads and close 1 deal. 4 of the leads you simply couldn't contact. 5 of the leads you were able to contact, but couldn't close for one of the previously mentioned reasons, or maybe they weren't a good fit for your product or company. With the manyUP platform, you can get money back for those leads.

In this example, you can get back $6-15 per lead for those 5 leads for a total of $30-75. That's reduces your customer acquisition cost by 15-37.5 percent! And, you've helped 5 other customers that potentially wouldn't have been helped in the past.