DYNAMIC PRICING
In business, reputation matters. The manyUP Dynamic Pricing Engine - several elements of which are patent-pending - takes into account dozens of factors when pricing a lead in the market including, but not limited to, supply, demand, likelihood of conversion, quality of data, and reputation of the provider (individually and as a company).
Real-time Pricing
When a lead enters the market, it is priced in real-time taking into account current market conditions at that exact moment. These conditions are one of several compenents that drive the price of each lead. If a lead doesn't immediately match a buy order, it is available to be "cherry-picked" from the market. As time goes on the lead is re-priced based on changing conditions and other criteria – the lead type affects how frequently this re-pricing occurs.
True Market Value
All market transactions are determined by supply and demand curves - and the manyUP market extends that by taking into account reputation and other factors. The result is that each lead is sold at its true, fair market value.
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